Tennis Industry News

Coming early in 2012 to the Cardio Tennis program will begin to offer opportunities for an even more comprehensive full body workout.  The Tennis Industry Association has partnered with TRX Suspenion Training to bring the suspension training system to the courts with TRX Cardio Tennis.

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At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Tennis Channel and Verizon FiOS TV have reached a new multiyear carriage agreement, it was announced by Patrick Wilson, senior vice president, distribution, Tennis Channel, and Terry Denson, vice president of global content strategy, Verizon.

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Developed by the TIA and USTA, Cardio Tennis rolls out to consumers Down Under in major campaign during the Australian Open.

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As a part of its ongoing effort to help tennis retailers grow their businesses, the Tennis Industry Association is running a limited time/quantity promotion of its retail assessment program, which is completed in conjunction with retail industry consultants Gluskin Townley Group. Twenty-five specialty tennis retailers will have the opportunity to complete the "Survive or Thrive" retail assessment—normally priced at $200—for free prior to March 1.

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Consumers remember your brand as the sum total of everything they have seen, read, heard or experienced about your store.

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The time you spend working on your business could be the most valuable you’ll spend all year.

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Cardio Tennis will soon be interactive! The TIA, which manages Cardio Tennis, has joined forces with Total Health Interactive to create a new web-based health and fitness experience to give participants a complete wellness program and increase the enjoyment of the health benefits associated with Cardio Tennis.

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PlayTennis.com is set to re-launch to consumers in spring 2012, bridging the gap between tennis providers and current, as well as potential, tennis consumers. With the re-launch of the site, consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more.

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