Tennis Industry News

At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Tennis Channel and Verizon FiOS TV have reached a new multiyear carriage agreement, it was announced by Patrick Wilson, senior vice president, distribution, Tennis Channel, and Terry Denson, vice president of global content strategy, Verizon.

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As a part of its ongoing effort to help tennis retailers grow their businesses, the Tennis Industry Association is running a limited time/quantity promotion of its retail assessment program, which is completed in conjunction with retail industry consultants Gluskin Townley Group. Twenty-five specialty tennis retailers will have the opportunity to complete the "Survive or Thrive" retail assessment—normally priced at $200—for free prior to March 1.

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PlayTennis.com is set to re-launch to consumers in spring 2012, bridging the gap between tennis providers and current, as well as potential, tennis consumers. With the re-launch of the site, consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more.

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Tim Heckler today announced that he will retire from his position as chief executive officer of the United States Professional Tennis Association in December 2012, after 30 years in the position.

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2011 has been a challenging year, as the tennis industry continued to feel the effects of the overall economy and consumers continued to evaluate their discretionary spending. But 2011 also marked a turning point in several respects, as the TIA established clearer strategic platforms and areas of focus to support future growth.

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The state of tennis received a mixed report in the annual 2011 survey commissioned by the TIA and USTA, with stable numbers in participation and frequency of play, but the results also suggest there still are areas that must be addressed.

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Pat Freebody, who recently retired from the U.S. Tennis Association after decades of service to the sport of tennis in various capacities, has been named 2011 "Person of the Year" by Racquet Sports Industry magazine in the publication's January 2012 issue. RSI (www.racquetsportsindustry.com) is the world's largest tennis trade publication.

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This past year has been an exciting as well as challenging year for the tennis industry.  Landmark rule changes are changing the face of the sport moving forward and infrastructure for increasing growth in the game continues to be developed. The TIA remains dedicated to its mission of promoting the growth and economic vitality of the tennis industry as we move into 2012.  Here's a look back at TIA efforts to grow the game in 2011.

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