Tennis Industry News

Rule Change Will Require 10-and-Under Tournaments to be Played with Slower-Moving Balls, Shorter Courts and Lighter Racquets

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CBS Los Angeles' Jaime Maggio spent some time hitting the courts recently to give Cardio Tennis a try.  Cardio Tennis speaker's team member, Chris Ojakian directs the class as Cardio Tennis participants get in some heart pumping fitness. Click here to watch the video.

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As the pros hit the courts for the start of the U.S. Open, tennis beginners and aces alike are burning calories and practicing their lobs, drop shots and backhands with cardio tennis.

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Among the initiatives approved by the ITF membership at the International Tennis Federation’s 2010 Annual General Meeting this week was a rule change for all 10-and-under competition that will mandate modified courts and the use of slower balls as part of the ITF’s Tennis 10s campaign.

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A new online registration system has been developed to allow you to sign-up your players for the QuickStart Tennis play format, which has become an integral component of tennis for kids 10 & under and a primary focus of the USTA and tennis industry.  In addition, you are able to collect payment and communicate with consumers using detailed, specific and targeted messaging to enhance your business.

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The fourth annual TIA Tennis Forum will be Tuesday, Aug. 31, in New York City, in conjunction with the US Open and the USTA Tennis Teachers Conference. The Forum, which is open to all in the industry, will be from 7:30 to 8:30 a.m. in Ballroom 2 on the Salon Level at the Grand Hyatt New York.

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Imagine playing nonstop tennis for an hour, burning hundreds of calories, hitting dozens of balls…and having a ton of fun the whole time. That’s Cardio Tennis.

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Atlanta, Charleston, and Richmond, Va., have been selected as the three finalists in the USTA’s second annual search to determine the winner of the “Best Tennis Town” contest, as determined by nationwide voting. The ultimate winner will be announced during the 2010 US Open.

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Longtime USTA partner American Express will present the inaugural “Fresh Courts” program, a philanthropic effort to invest in developing communities through the renovation of tennis facilities. The 2010 program targets 17 tennis courts in Los Angeles, Washington, D.C. and New York.

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Tennis in the Palm Beach area got a boost through an article in early July in the health section of the Palm Beach Post newspaper. Staff Writer Steve Dorfman wrote that tennis is the country’s fastest growing participation sport, and pointed to initiatives by the U.S. Tennis Association and Tennis Industry Association as helping to push tennis along.

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