Tennis Industry News

At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Developed by the TIA and USTA, Cardio Tennis rolls out to consumers Down Under in major campaign during the Australian Open.

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Sign up now to tap into the powerful 2012 media alliances between the USTA and two network giants - Nickelodeon and ESPN, and take your program to the next level. Starting in March, get more kids into your facility by hosting an exciting Youth Registration event, holding a one-day Play Day that’s low-pressure fun or starting a play-based Kids’ Club. Register Now!

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This past year has been an exciting as well as challenging year for the tennis industry.  Landmark rule changes are changing the face of the sport moving forward and infrastructure for increasing growth in the game continues to be developed. The TIA remains dedicated to its mission of promoting the growth and economic vitality of the tennis industry as we move into 2012.  Here's a look back at TIA efforts to grow the game in 2011.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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This holiday season facilities and retailers can help stimulate interest in their 10 and Under Tennis programming or equipment offerings by packaging the free USTA Junior Membership as an add-on to programming or equipment sales. The USTA is offering free 1-year junior memberships, a $19 value, to first time junior members ages 10 and under, until December 31.

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For tennis providers, the new 10andUnderTennis.com website has resources and information that can help you grow your business while providing kids with the opportunity to become lifelong players—and consumers—of tennis.

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One of the most crucial components for any business is a “SWOT” analysis—determining Strengths, Weaknesses, Opportunities and Threats. For tennis retailers, this type of assessment is especially critical in today’s economy so businesses can successfully plan and position their operations for growth.

To help tennis retailers evaluate the current state of their businesses, the TIA has partnered with retail industry experts Gluskin Townley Group to offer a Retail Assessment program. This new program consists of a tennis retail business assessment questionnaire—answers are analyzed and used to generate a "Survive or Thrive" assessment report. The scores in the "Survive or Thrive" report cover various benchmarking categories and determine areas of the business that are strong, areas that are neutral, and areas that are weak.

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