Tennis Industry News

 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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Developed by the TIA and USTA, Cardio Tennis rolls out to consumers Down Under in major campaign during the Australian Open.

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Cardio Tennis will soon be interactive! The TIA, which manages Cardio Tennis, has joined forces with Total Health Interactive to create a new web-based health and fitness experience to give participants a complete wellness program and increase the enjoyment of the health benefits associated with Cardio Tennis.

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USTA Serves, the National Charitable Foundation of the USTA, has granted 41 community tennis and education organizations in the U.S. more than $400,000 in grants. Combined with scholarship awards, USTA Serves distributed more than $1.5 million in 2011.

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The state of tennis received a mixed report in the annual 2011 survey commissioned by the TIA and USTA, with stable numbers in participation and frequency of play, but the results also suggest there still are areas that must be addressed.

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On January 1, 2012 the rules of tennis officially will be changed and require that 10 and Under Tennis tournaments be played utilizing smaller, lighter racquets and lower-bouncing balls on smaller courts. The change was adopted by the USTA in the summer of 2010.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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A huge night of tennis is planned for the fifth BNP Paribas Showdown, featuring some of the world's top players scheduled for the first tennis matches in the transformed Madison Square Garden on Monday, March 5, 2012. The event also marks “Tennis Night in America,” with its emphasis on youth registration for tennis events.

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For tennis providers, the new 10andUnderTennis.com website has resources and information that can help you grow your business while providing kids with the opportunity to become lifelong players—and consumers—of tennis.

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Grove Park in Atlanta is the official site of the USTA’s 3,000th newly renovated youth-sized tennis court in the U.S., which will be marked by a celebration and dedication on Nov. 30. The City of Atlanta and the USTA will co-host a media event to recognize the public-private partnership that made the renovated court possible.

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