Tennis Industry News

At the USTA Community Tennis Development Workshop in New Orleans in January, Kurt Kamperman, the chief executive of Community Tennis, stressed that the USTA will “focus on fewer things that will create bigger results, and do them better.” In 2012, he added, that means concentrating on 10 and Under Tennis.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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More than 55,000 people participated in the biggest celebration of active play in the eight-year history of Nickelodeon's annual Worldwide Day of Play (WWDOP) on Saturday, Sept. 24, at the Ellipse in Washington, D.C. At the event, USTA featured its interactive SmashZone tennis area that includes four kid-sized courts.

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Clay court lines for 10 and Under Tennis have recently been approved by the USTA for partial funding, similar to the current blended lines for hard courts. The new lines, developed by Har-Tru Sports, can be put down in minutes to mark 36- and 60-foot courts on clay.

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Tennis facility owners and managers gathered on Hilton Head Island for the Professional Tennis Registry’s Club Owners and Managers conference, held October 4-7, to learn from their peers and hear from industry leaders.

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More than a thousand 10 and Under Tennis courts have been built or lined so far, says the USTA’s Virgil Christian, with a goal to hit 3,000 by the end of this year.

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Now is the time to start promoting 10 and Under Tennis in your community, as the USTA’s advertising and promotional campaign to bring more kids into the game hits nationally, including a 15-city SmashZone Tour.

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As the temperatures warm up across the U.S. and the summer tennis season gets into full swing, you can receive FREE national advertising for your programs and events in our national database, the GrowingTennis System by visiting GrowingTennis.com.

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The revolution in youth tennis is here—the USTA is investing significantly to get the word out about the 10 and Under Tennis. Visit 10andUnderTennis.com to learn more about this whole new ball game for kids, and to make sure your retail business is ready by visiting TennisIndustry.org/Retail!  

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The USTA has teamed up with First Lady Michelle Obama’s “Let’s Move!” campaign to encourage young people across the country to get active, try tennis and lead healthy lifestyles. Part of the collaboration includes a new public service announcement featuring the first lady promoting the 10 and Under Tennis initiative. Click here to view the PSA.

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