Tennis Industry News

The state of tennis received a mixed report in the annual 2011 survey commissioned by the TIA and USTA, with stable numbers in participation and frequency of play, but the results also suggest there still are areas that must be addressed.

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In all four categories—New Players, Total Courts Used/Booked, League Play and Tournament Play—more tennis facilities noted an increase than a decrease during the late season of 2011 (July to end of September), according to the 2011 TIA Court Activity Monitor, which surveys 500 facilities across the country.

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This past year has been an exciting as well as challenging year for the tennis industry.  Landmark rule changes are changing the face of the sport moving forward and infrastructure for increasing growth in the game continues to be developed. The TIA remains dedicated to its mission of promoting the growth and economic vitality of the tennis industry as we move into 2012.  Here's a look back at TIA efforts to grow the game in 2011.

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For 2012, the TIA will offer a comprehensive menu of webinars for industry businesses. Topics are subject to change, so check out TennisIndustry.org/webinars for the latest times, dates, and to sign up.

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In addition to the changing competitive landscape for 10 and Under Tennis, the initaitive is having and will continue to have a significant impact at the retail level. In the past 12 months, the USTA has met with a number of mass merchants and chain retailers to share their aggressive plans for marketing 10 and under tennis. With the rule change and the significant consumer marketing the USTA has planned, these meetings have resulted in more of these large retailers carrying 10 and under tennis products and helping to promote 10 and under tennis to their consumer traffic.

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The TIA is currently fielding two brief online surveys, the Cost of Doing Business Facilities Study and the Tennis Pro Compensation Study. These two surveys are a part of the over 70 reports and surveys conducted annually by the Tennis Industry Association.

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As the outdoor tennis season comes to a close in many regions the country, tennis specialty retail stores in the 2011 third quarter have sold nearly a quarter of a million racquets, a 3% increase over Q3 of 2010, according to data collected by the TIA.

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Cardio Tennis has seen tremendous growth since it was created and launched by the TIA in 2005, with now more than 1,700 Cardio Tennis sites in the U.S. According to a Physical Activity Council report earlier this year, Cardio Tennis grew by 28 percent in 2010, to more than 1.5 million participants.

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Tennis industry executives and leaders gathered in New York City for the annual TIA Board meeting, held Sept. 2 at the Grand Hyatt. The entire meeting was open to the public, and representatives from various segments in the tennis industry attended.

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Pro/specialty retailers feel the tennis player and consumer is not fully aware of the importance of pro/specialty retailers in delivering valuable service to tennis players. In a “Quickpulse Survey” by the Tennis Industry Association, that was the No. 1 concern cited by pro/specialty retailers.

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