Tennis Industry News

 The tennis industry is working together to make it easier for players of all ages and abilities to get into the game and play more tennis—and at the heart of this industry-wide strategy is the all-new PlayTennis.com.

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As a part of its ongoing effort to help tennis retailers grow their businesses, the Tennis Industry Association is running a limited time/quantity promotion of its retail assessment program, which is completed in conjunction with retail industry consultants Gluskin Townley Group. Twenty-five specialty tennis retailers will have the opportunity to complete the "Survive or Thrive" retail assessment—normally priced at $200—for free prior to March 1.

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Consumers remember your brand as the sum total of everything they have seen, read, heard or experienced about your store.

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The time you spend working on your business could be the most valuable you’ll spend all year.

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PlayTennis.com is set to re-launch to consumers in spring 2012, bridging the gap between tennis providers and current, as well as potential, tennis consumers. With the re-launch of the site, consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more.

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The TIA's 2012 Retail Webinar Series recently kicked off with its first webinar of the year -- "Annual Business Planning...and Planning Calendar," presented by retail industry consultants Gluskin-Townley Group. This webinar is part of an ongoing series that will be delivered to tennis retailers throughout 2012 as a part of the partnership between the TIA and Gluskin-Townley Group, highlighting a variety of areas essential to success in the retail segment of the tennis industry.

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With the global rule change going into effect Jan. 1 requiring 10 and Under competition on shorter courts, using shorter, lighter racquets and slower-moving, lower-bouncing balls, you could be missing out on a huge opportunity to grow your business if you’re not offering 10 and Under Tennis programs or equipment.

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For 2012, the TIA will offer a comprehensive menu of webinars for industry businesses. Topics are subject to change, so check out TennisIndustry.org/webinars for the latest times, dates, and to sign up.

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Playtennis.com is set to re-launch in early 2012, bridging the gap between tennis providers and current (as well as potential) tennis consumers. With the re-launch of the site consumers will be able to search for places to play, find playing partners, search for programming, locate tennis instructors, and much more. The site will remain brand neutral, helping to convey the simple unified industry message of what this new site is all about—getting people to "play tennis." You can help promote this industry-wide effort by utilizing the free marketing materials available at www.tennisindustry.org/playtennis.

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The holiday shopping season has begun with the passing of Black Friday and Cyber Monday. According to the National Retail Federation a record 226 million shoppers took to the stores in search of doorbuster deals over Black Friday weekend, with the average shopper spending nearly $400, almost a 10% increase versus last year. Cyber Monday was also a success for retailers, with double digit growth in online sales, up 15% over last year.  To help tennis retailers capitalize on this holiday shopping season and make it a success the TIA recently presented a retail webinar outlining holiday retail trends and tips for tennis retailers to utilize in their stores.

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